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Books & Articles I wrote.

Tuesday, August 02, 2005


The hard work zone

I got the title from NESTA. I have never read/listened/emailed so much in my life. 4 Am yesterday 'til 11 and then 5 AM this morning and late tonight (well, there is a small matter of a football match!). I have been through all this many times since '97 and it hasn't worked out - i kept trying though and the net result is that i feel confident i have something. I don't know what the hell it is yet, but i feel i am dancing around something big. BUT, can't touch that until i have read more. I want to make sure i approach things correctly; know the right people.

The hardest part? Staying away from technology. I write code. Well, i create ideas by writing code - a move on from 5 years ago when i just wrote code that became an idea. Now I am working out how to manage the idea before i decide exactly what it will be - and it's working.

Seth Godin and Guy Kawasaki - thanks guys! I am getting it now. The good thing is that what Seth is telling me i had started to figure out - I just never knew exactly how to phrase it - he does. Guy says prototype - the last year that's all i have been doing. Get the ideas i have and see what you say - it's been interesting but even more so because as a real user of my apps (i use taghop constantly!!) i can see a bigger picture emerging. I think.

I can contrast the last few years with what i am learning now and the important thing is that i can see where i was going wrong. All i gotta do now if make sure the technology (or rather its implementation and how it is perceived) is world class - but then that's something I'm confident is within my grasp.

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