史蒂文 :: Release 2.0

I read "Time for Software Marketing to Grow Up" by Tom Hogan over at Sandhill.com.

It's not the kind of thing i read every day, but a quick scan got me interested. In particular, point 3 is as follows:

3. You must be able to identify your target, know the problem they're facing,
and reach them with a compelling offer or solution, or you haven't got a chance.

This is something i have started to adopt in my day to day work and it was nice to see it formalized so i know i am somewhere in the right direction. I'm at R&D stage just now, but here is how my thought trails work....

(a) Understand the big picture (this is actually ben quite tricky, with (b)).

(b) Put in place a design that supports flexibility in each area, but accomplishes the goal of allowing you to extend in detail into those areas when required

(c) Start plugging in the areas that can give most visibility to customers and get early feedback. This is the part where SBM comes into play for me.

In short we have to start somewhere. Some of us are lucky to fall into an idea. Others have an idea that they thing may work. Two diametrically oposing starting positions. However, in the same way that you need to provde your idea is doable even when it shouts out at you, if you have some technology conept, you have to figure out whether it is sellable.

I'm the latter, with a technical idea i hope works. However, i do believe by adotping some of the ideas in SBM, even a start-up can quickly figure out what customers will buy, what people want and whether your initial direction was wrong.

They key really is flexibility in the big picture. If you really have an idea that you think will work, chances are someone will make it work. The problem usually happens when your idea is so far down the road that being agile enough to change to new customer requirements isn't possible and so someone else comes in and steals your wind.